Product Experience

Product Manager

Alpega Group | B2B Logistics SaaS (TMS) | 2022–Present | Vienna

Defining product roadmap and release planning for customer-facing and integration-heavy modules within a logistics SaaS platform.

Driving cross-functional alignment across engineering, consultants, sales and enterprise clients, translating complex operational needs into scalable product solutions.

Actively participating in strategic prioritisation, balancing customer impact, operational efficiency and long-term product direction.

Leading initiatives involving API-based integrations with external systems and workflow optimisation across multiple product areas.

Automation & AI Enablement

Specialised in workflow automation and AI-driven productivity improvements:

Designed and implemented Power Automate flows that standardise and validate customer requests, significantly reducing back-and-forth between consultants and development teams.
Built AI-supported workflows that automatically summarise product meetings and append structured decision logs directly into Jira epics, improving documentation quality and saving hundreds of hours annually.
Contributing to AI initiatives within the TMS platform and internal processes (e.g. automation process for carrier invoice verification), exploring ways to reduce manual effort and improve operational accuracy.

Member of the company-wide Security Guild, contributing to cross-functional security standards and company-level initiatives.

🏆2023 – Results Matter Value Award – Alpega Group

Internal Innovation (Hackathons)

Prototyped internal product and automation concepts during company hackathons, including:

Mobile warehouse management proof of concept, extending product accessibility to operational users.
Interactive product tour to improve onboarding and increase feature adoption.

Requirements Engineer | Product Owner

Alpega Group | Smart Booking & Admin Modules | 2021–2022

Worked on two core modules within a logistics SaaS platform:

Smart Booking: customer-facing booking system enabling carriers to schedule loading and unloading slots at warehouses.
Admin Module: internal configuration tool managing users, companies and operational entities within the TMS.

Impact

Reduced product-related support tickets by over 50% through UX and workflow improvements.
Decreased product bugs by ~80% by introducing structured requirement validation and QA checkpoints.
Contributed to measurable efficiency gains, supporting a reduction in carrier wait times of up to 50%.
Improved adoption by redesigning workflows, templates and scheduling logic based on customer feedback and support ticket analysis.

Core Contributions

Collaborated closely with development teams to ensure high-quality delivery and reduce rework.

Translated complex operational requirements into detailed functional specifications and structured user stories.

Facilitated workshops with clients and internal stakeholders to uncover root causes behind process bottlenecks.

Analysed support tickets to identify friction points and prioritise usability enhancements.

Selected Innovation Project

SheBuilds Hackathon – Lovable (AI Application Platform)
December 2025. Selected among 215 participants out of 1,750 applicants for a 48-hour AI-focused hackathon.

Defined and validated a trust-based marketplace concept addressing how expats make service decisions in new cities.
Designed and distributed a structured survey to validate early hypotheses before building.
Built a functional AI-powered prototype using Lovable’s app platform.
Applied structured product discovery methods under extreme time constraints.

Previous Experience

Senior Documentation Engineer

Broadcom | 2016–2021 | Vienna

Worked on enterprise software (SaaS and on-prem) within integration-heavy environments, collaborating closely with engineering teams.

Expanded the role beyond documentation by improving usability and information architecture through structural and code-level enhancements.

Redesigned documentation logic to enable dynamic, user-driven navigation.
Developed scripts and structural improvements to improve discoverability and reduce friction when accessing complex technical information.
Designed UX copy for system messages, tooltips and UI labels.
Contributed to documentation standards, structured content systems and style guidelines.

🏆 Winner of the 2020 Broadcom Vienna Hackathon for developing an enhanced documentation experience that improved information access for enterprise users.

🏆 Recognised as key contributor within the AIOPS & Automation segment (Enterprise Software Division).

🏆Automic Automagician award (Top performer recognition)

Google Developers – Season of Docs

Google | 2019–2020 | Remote

Selected to participate in Google Season of Docs, a global initiative connecting technical writers with open-source projects to improve developer documentation.

Collaborated with the Open Food Facts community to document and structure public APIs using Postman.
Improved clarity and accessibility of developer-facing documentation in an open-source environment.
Worked cross-functionally within a distributed international team.

Technical Writer & Localisation Specialist

SmartStream Technologies | 2014–2016 | Vienna

Worked on enterprise software for the banking and financial sector.

Produced and structured product documentation for complex financial systems.
Reviewed and validated UI consistency and system terminology.
Built and maintained the company’s terminology database.
Collaborated cross-functionally to improve documentation workflows and content consistency.

Skills

Product & Strategy

Roadmapping
Backlog prioritisation
Stakeholder alignment
Discovery & user research
KPI and OKR definition & tracking

Tools

Jira
Confluence
Git
Figma
AI & automation tools
REST & API integrations

Education

MSc in International Trade (ESIC)
Degree in Translation and Interpreting: English, German, Spanish (Universidad de Salamanca, Spain)
Exchange Student under the Erasmus scholarship program (Universität Heidelberg, Germany)

Certificates

2023 – Google Data Analytics Certificate – Coursera
2023 – Google UX Design Professional Certificate – Coursera
2022 – Certified Scrum Product Owner (CSPO) – Scrum Alliance
2018 – SAFe 4 Practitioner Certificate – Scaled Agile
2018 – DevOps Foundation Certificate – DevOps Institute

Courses

2024 – AI for Product Management – Pendo
2022 – Digital Product Management – Modern Fundamentals – University of Virginia – Coursera
2022 – Client Needs and Software Requirements – University of Alberta – Coursera

Languages

Spanish (native)

German (full professional proficiency)

English (full professional proficiency)

To learn more about my work experience, visit my LinkedIn profile: https://at.linkedin.com/in/marinahernandezgarcia